Editorial Standards &
Content Guidelines.
We publish for leaders who have already made the decisions you’re writing about. They spot generic takes in the opening paragraph. These guidelines exist to protect the standard our executive readership trusts.
If you remember nothing else: write the version of the story that only you could write — grounded in real decisions, measurable outcomes, and earned perspectives.
01
Defensible.
02
Rigorous.
03
Impactful.
The Core Principle
The Single Rule
Behind Every Story.
We publish for people who’ve already made the decisions you’re writing about. If an article could run on ten other websites with a find-and-replace on the company name, it does not belong here.
We’re not building a generic content pipeline. We’re building the publication CXOs return to because it has never wasted their time. That standard only survives when every submission clears the same high bar.
Standards
Publishing Formats & Rules
Clear structural guidelines designed to preserve editorial velocity, readability, and executive impact.
01
Bylined Executive Articles
800–1,200 words focused on a single executive thesis, actionable business strategy, and real-world implications that cannot be written secondhand.
02
Pre-Written CXO Interviews
800–1,200 words spanning 6–8 pointed questions structured around a consequential decision, corporate trade-offs, and critical lessons learned.
03
Peer-Level Professional Tone
Confident, analytical, and grounded in reality. We aggressively cut marketing taglines, empty jargon, and unsupported claims like 'game-changing'.
04
Strictly Enforced Word Length
Articles are edited for maximum clarity and density. We respect the 4–5 minutes a senior executive commits to reading an analytical piece.
05
Contextual Links & Clean Media
Up to one relevant contextual link per company. Zero promotional backlink anchor text, competitive ranking lists, or commercial banners.
06
Full Editorial Discretion
Our editorial team retains final oversight on headlines, structural formatting, and edits to ensure consistent publishing integrity across all bylines.
Evaluation Bar
Before Anything Runs, We Ask
Every submission is evaluated against four strict criteria. A single “no” means the piece is declined, regardless of who submitted it.
Actionable Impact
Will an enterprise leader or board member think or act differently after reading this analysis?
Defensible Thesis
Is there a specific, well-reasoned argument grounded in evidence rather than broad, generic commentary?
Enduring Value
Will this insight remain relevant, credible, and defensible when referenced five years from now?
Executive Relevance
Does this piece warrant four minutes of dedicated attention from a CXO between high-stakes meetings?
Non-Negotiable Editorial Standards
No Backlink Schemes
We strictly reject content produced primarily to acquire links or manipulate search rankings. Links are reviewed for genuine contextual value.
No Product Advertorials
Press releases, promotional pitches, and disguised company announcements belong in commercial partnerships, never under editorial bylines.
No Generic Listicle Advice
Surface-level listicles (“5 Habits of Great Leaders”) are never accepted. We focus exclusively on deep, decision-level intelligence.
Verified Executive Standing
Every author bio must reflect a real title and real corporate responsibility. We do not publish anonymous or unverified ghostwritten submissions.
Target Authors
Who This Is and Isn’t For
This publication is built for founders, CXOs, and industry practitioners who have personally sat inside high-stakes decisions — not outside commentators looking in.
Bios should clearly communicate your direct operational domain and executive leadership background.
PR Agencies
For PR & Communications Teams
We work closely with comms teams representing credited executives. We prioritize substantive, unique theses that elevate the leader’s genuine domain authority.
Pitch us the executive’s core thesis directly rather than standard broadcast releases.
Have A Story That Meets The Standard?
Review your draft or outline against our editorial criteria and send your proposal directly to our editorial board for consideration.