Vittorio Barraja

Vittorio Barraja is a Director of Data Science at Metyis in Amsterdam, where he leads a team of over ninety data scientists, engineers and analysts delivering analytics and AI solutions for international clients and drives the integration of generative and agentic AI into consulting delivery. He has more than fifteen years of experience in CRM, analytics and digital transformation across pharma, luxury, travel, e-commerce and private equity. At Bayer he led the Salesforce CRM and analytics rollout across EMEA Consumer Health, spanning more than thirty markets. Earlier roles include directing e-commerce intelligence at Montblanc, driving data and e-commerce transformation across The Carlyle Group's portfolio companies, and leading growth at Travelstart. He is currently completing an MSc in Data Analytic. His dissertation is an empirical evaluation of multi-agent AI systems for scenario-based forecasting, focused on a question the industry rarely asks: whether these systems give the same answer twice. The experiment behind this article forms part of that research.